Adyen will get access to 40 mobile money operators, over 600 local & international merchants and over 120 banks in Africa with just a single integration to Cellulant’s payment platform. This partnership will provide Adyen with further access to a potential addressable consumer base of over 220 million who use either debit/credit card, mobile money or mobile banking payment options. Global merchants that wish to accept payments in Africa can now access key local payment methods via Adyen such as M-Pesa, Airtel Money, Equitel, Tigo Pesa and MTN Mobile Money, as well as several online and mobile banking payment methods. This partnership offers African consumers unparalleled access to services offered by global brands in categories such as air travel, media streaming, holiday travel, social network media buying, ride-hailing and food ordering, with the convenience of paying in local currency, via payment methods that are easily accessible to them. “We are excited to extend our payment capabilities into key African markets. With Adyen, businesses can cater to local expectations and needs, wherever their customers are,” said Roelant Prins, CCO at Adyen. “Eliminating boundaries across channels and geographies will help our customers’ businesses to expand by making these markets more accessible.” Adyen is a global payments platform that provides end-to-end infrastructure connecting directly to Visa, Mastercard, and consumers’ globally preferred payment methods. Adyen delivers payments across online, mobile, and in-store channels. Adyen serves customers including Facebook, Uber, Spotify, Casper, Bonobos and L’Oreal. Global merchants that wish to accept payments in Africa can now access key local payment methods via Adyen such as M-Pesa, Airtel Money, Equitel, Tigo Pesa and MTN Mobile Money, as well as several online and mobile banking payment methods. Sources: ITBusiness and HapaKenya
